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A recent article in Eco-Business highlights very well an issue that we have taught in Geography and Development Studies for a while now. One of the biggest sustainability issues is the potential disaster of the emerging economies developing in the same way as the HICs did, or at least trying to. This could play out in all kinds of immediately obvious bad ways such as too much waste, over-consumption, pollution of all kinds and so on. When it comes to food, most countries demonstrate a shift to high meat consumption as they develop and with population increase this means more people eating more meat more frequently and all the land use impacts e.g. deforestation, water disruption and water and air pollution that come with it.