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Risk taking isn’t always advised as a desired course of action, but in many ways, it is the only way in which humanity has ever progressed and can ever hope to progress. This is as true in the sustainability field as any other. Risk taking includes a wide variety of attitudes and actions. Many of the barriers to shifting to sustainable living are in fact arbitrary “barriers of fear”. The politician unwilling to drive regulation as they listen to scaremongering about job losses; the boss unwilling to invest in new technologies based on shareholder sentiment; the educators unwilling to adapt and adjust the curriculum to a more fit-for-purpose learning environment for those who will inherit our mess; the individuals unwilling to change engrained habits.
And the complexity of our interactions means that the unwillingness of one actor to change forces an inability to change on other actors. How can I buy plastic free drinks of only plastic bottled drinks are available to buy? There is plenty to read on this topic but here is an interesting article to start you off on a subject we often treat with both hilarity and complete aversion – human waste.